Frequently Asked Questions
Here is a short collection of the questions that have come up most frequently over the last year, based on several hunderd interactions with owners, vets, practice managers...
Why is the Rainbow Box sent days after the euthanasia visit?
Grief often deepens days after the euthanasia, once the initial shock fades. Research shows that support during this phase can have the greatest emotional impact. The Rainbow Box arrives at that moment, providing quiet comfort when it's needed most.
How does the Rainbow Box fit into a busy veterinary workflow?
Everything is handled digitally: you upload paw prints, signatures, and a message using a guided tool. We compile, print, assemble, and ship the box directly to your client. Customizing a box takes less than two minutes, saving your team hours every week.
How does client aftercare benefit my practice?
Providing support after euthanasia strengthens client relationships and sets your care apart. It fosters trust, loyalty, and positive word-of-mouth — and addresses a care gap that’s well documented in veterinary research.
Why focus on client aftercare when my role is patient-focused?
Pet loss affects the entire family. Supporting grieving owners is an extension of your care for the animal. When families feel seen and supported, it reflects powerfully on your practice and your values.
Is this just a fancier sympathy card?
The Rainbow Box includes paw prints, a printed sympathy card, keepsakes, and more — but it's not just a gesture at goodbye. It's a carefully timed, deeply personal act of compassion that families remember. And it’s seamlessly branded to reflect your clinic’s values.
Can individual pet owners buy the Rainbow Box?
No. The Rainbow Box is available only through veterinary and euthanasia professionals. This ensures it remains a trusted part of your clinic's aftercare support.
How does this help new mobile or home euthanasia services stand out?
Client aftercare is often overlooked. Offering something thoughtful and professional like the Rainbow Box shows that your service is not only kind, but complete — and that care doesn’t end at the door.
What do In-Home Euthanasia (IHE) providers say about the Rainbow Box?
What I hear most often from IHE providers comes down to two things:
Peace of mind.
They appreciate knowing that even after they leave a grieving client behind, a thoughtful and meaningful gift will arrive about a week later. It helps pet owners in the difficult weeks and months ahead as they begin to navigate the painful path of grief.
It saves time.
Most IHE providers offer some form of aftercare—handwritten cards, paw prints, small handmade tokens—but it’s easy to fall behind. The Rainbow Box helps them maintain a high level of personalized care without the time pressure.
"I think one of the greatest benefits is the amount of time it saves me, while still providing a very personal touch."
Sources & Supporting Research
- Adams, C. L., et al. (2020). Client perspectives on veterinary euthanasia. Journal of Veterinary Medical Education.
- Hargrave, C., et al. (2021). Pet Owner's Expectations for Pet End-of-Life Support. Journal of Applied Animal Welfare Science.
- Lord, L. K., et al. (2018). The impact of pet loss on owner mental health. Anthrozoös.
- Wrobel, T. A., & Dye, A. L. (2003). Grief following the death of a pet: The role of social support. Anthrozoös.
- AVMA (2024). End-of-Life Care Guidelines and Client Support. avma.org
