Hi, I am Eugen.

I am the founder of Rainbow Box.

And this is (the late) Bentley in his favorite spot in Arabia Mountain. Unfortunately, we is already on his last journey to the Rainbow Bridge.

I am missing his kiss...

I am a former Marketing Executive, a pet owner, and a pet owner who has lost twice now. And it's hard. Very, very hard.

I am devoting my personal time and money to this cause, which aims to

  • help clinics close the loop after euthanasia, and
  • provide closure to pet owners following such a tragic event.

Thank you for your interest in The Rainbow Box.

Read more about the story behind it.

I've left Corporate America to pursue a cause I'm deeply passionate about, with unwavering support from my family. My wife, the creative force behind all the artwork, is currently graciously covering all expenses (Thank you, darling!).

Together, we're dedicated to supporting those who help pets on their final journey to the Rainbow Bridge- from pet owners and their families to veterinarians and their staff.

Wherever the Rainbow Box is introduced, it receives overwhelmingly positive reactions, highlighting the importance of closure rituals for families grieving the loss of a pet. It evidently resonates deeply with people.

Vets have personally reached out to express their gratitude, sharing the positive feedback they've received from pet owners after receiving a Rainbow Box. It's clear that it is making a meaningful difference.

Drawing from both my experience as a former Marketing Executive and a pet owner, I firmly believe that the Rainbow Box is not only the most effective investment to achieve customer retention, but also one of the kindest forms of marketing. Unlike traditional advertising (like e-mails, coupons, referral bonus, paw points, radio ads etc.), every Rainbow Box reaches exactly the right person at the right time.

If you've already met me, you know how much I love this project and my work with people who care. Let's heal some hearts together!

 High Five with Paw and Hand

BTW, my brother Christoph (chgassmann@rainbow-box.de) has started using the same business idea now in Germany:

Rainbow Box Germany

He currently uses my moms website (www.trostpakete.de) to keep his running cost down.