Key Learnings from over 200 conversations

Over time, I've had the privilege of getting to know many practice managers, veterinarians, and their teams who are doing a tremendous job helping pets and their families on their journey to the Rainbow Bridge. They understand that they're not just treating pets; they're also providing crucial support to pet parents, helping them make the right decisions and cope with the inevitable loss.

With well over 200 meetings involving more than 120 people in the industry, I find it fitting to reflect on the insights gathered from receptionists, vet techs, vets, and pet owners. Their collective wisdom I've gathered warrants sharing, and I welcome your input: whether you agree, disagree, or offer a different perspective, every opinion is invaluable. So, if you have an opinion on the Rainbow Box, please feel free to leave a Google review: [Link to Google Review].

Frequent remarks from receptionists and vet techs echo sentiments like:

• "Awwwh, that's so beautiful."
• "I hope we will do this for our clients."
• "This is perfect. Just perfect."

Diana's recent Google Review encapsulates this sentiment:

"Words can't express how much thoughtfulness goes into making these beautiful boxes. I feel this is just what our clients need to feel closer when making these tough decisions about their loved pets. Thank you, Eugene, for all your time and thoughtfulness that you and your team put into these special gifts."

Typical remarks from Practice Managers shed light on existing practices:

• "Oh, we use [a cremation service] for that. They send a card and offer paw prints etc."
• "We tend to not do any euthanasia in-house but use [a home euthanasia service provider]."
• "We give them a list of service providers to go to."
• "Many of our clients go to an ER when it's critical, and that's where their pet is then euthanized."

These scenarios underscore the need for a Rainbow Box after a pet has passed. It symbolizes the enduring relationship between the clinic and the client, a sentiment echoed by several Practice Managers:

"No pet owner wants to have a 'relationship' with a cremation service. They don't even want to know these places exist."

In conclusion, euthanasia weighs heavily on the hearts of everyone at the clinic: the vet, the techs, and the front desk staff. It's not only difficult for pet owners but also for the clinic staff. After years of pet owners entrusting their beloved companions to your practice, you don't want euthanasia to be the final interaction.

Reaching out after the initial shock of loss reaffirms the enduring bond and support offered by the clinic. But it also demonstrates to your staff that you care. You care for them, for the pets, and for your clients.

What are the main reasons to decide for The Rainbow Box?

When I ask, what made a practice finally sign up for The Rainbow Box, most often I get a replies like: 

• "It's just the right thing to do. And it's so beautiful- it's a beautiful thing to do."
• "We have sometimes sent cards or flowers but never consistently. And this is just adequate for the gravity of this moment."
• "Why wouldn't we- now that this is available and it is so easy."
• "We give away procedures that are way more expensive or provide treatment for free just to keep the relationship. Because we want our clients to be treated right- and we want them to come back. Pet owners talk. Why not, when they lose a pet?"