Consistent pet aftercare is a given nowadays, but deliberate, high-quality Client Aftercare, commensurate with the gravity of the event for the pet owner is still often an afterthought or left to personal initiative.
This is a missed opportunity in terms of client retention, client acquisition (WOM), and staff engagement ('we feel proud to do the right thing').
We created the Rainbow Box to be as personal as possible but at the same time keep the administrative work for clinic staff to an absolute minimum.
To achieve this, we are using an easy setup/onboarding process to eliminate unnecessary, repetitive tasks. This saves time, minimizes the potential for errors, and keeps costs down - without any compromise on quality.
Every clinic/ account gets their own, private products, customized to best represent their values. Only you can see and find your client aftercare products!
If you are ready and want your own products, please contact me:
eugen@rainbowbox.shop to start the setup/ Onboarding.
Setup/Onboarding
The onboarding process is a simple three-step flow where we create your private Rainbow Box to make sure it resembles your values and represents the clinic in the best possible way:
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Select your message inside the card from a number of great examples or craft your own - we will preload it to your private Rainbow Box as a template that can be easily edited for each client if required.
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Provide the logo and any additional information you would like to see on the back of the card - we will integrate it into the design and make it look presentable.
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Provide your billing address and the name and email of the person you would like to set up at your clinic to enter future orders - we will set up your account and send you an activation link (where you choose your password).
Now you are ready to place orders for clients.
Ordering
After the activation of your account, we will send you a link that will take you straight to your private Rainbow Box. To place an order, simply follow these four easy steps:
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Enter the name of the pet as you want it to appear on items of the Rainbow Box.
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Select the silhouette that resembles the pet closest.
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Check the card message for any edits if necessary.
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Go to the checkout and make sure to enter the delivery address of your client.
Once you have placed your order, an order confirmation will be sent to your email confirming all the details for this particular order. Just in case: If you spot any errors at this stage, please let us know as soon as possible by simply replying to this email, and we will do our utmost to get it corrected before it gets shipped.
We will produce your Rainbow Box within 2-3 business days, and it will ship directly to the delivery address provided.
You will receive a shipment confirmation with tracking details and an update once the Rainbow Box has been delivered- so you know your gift has arrived to provide the comfort and healing it is designed to deliver. Thank you!
Frequently Asked Questions
Why is the Rainbow Box sent days after the euthanasia visit?
Grief often deepens days after the euthanasia, once the initial shock fades. Research shows that support during this phase can have the greatest emotional impact. The Rainbow Box arrives at that moment, providing quiet comfort when it's needed most.
How does the Rainbow Box fit into a busy veterinary workflow?
Everything is handled digitally: you upload paw prints, signatures, and a message using a guided tool. We compile, print, assemble, and ship the box directly to your client. Customizing a box takes less than two minutes, saving your team hours every week.
How does client aftercare benefit my practice?
Providing support after euthanasia strengthens client relationships and sets your care apart. It fosters trust, loyalty, and positive word-of-mouth — and addresses a care gap that’s well documented in veterinary research.
Why focus on client aftercare when my role is patient-focused?
Pet loss affects the entire family. Supporting grieving owners is an extension of your care for the animal. When families feel seen and supported, it reflects powerfully on your practice and your values.
Is this just a fancier sympathy card?
The Rainbow Box includes paw prints, a printed sympathy card, keepsakes, and more — but it's not just a gesture at goodbye. It's a carefully timed, deeply personal act of compassion that families remember. And it’s seamlessly branded to reflect your clinic’s values.
Can individual pet owners buy the Rainbow Box?
No. The Rainbow Box is available only through veterinary and euthanasia professionals. This ensures it remains a trusted part of your clinic's aftercare support.
How does this help new mobile or home euthanasia services stand out?
Client aftercare is often overlooked. Offering something thoughtful and professional like the Rainbow Box shows that your service is not only kind, but complete — and that care doesn’t end at the door.
Sources & Supporting Research
- Adams, C. L., et al. (2020). Client perspectives on veterinary euthanasia. Journal of Veterinary Medical Education.
- Hargrave, C., et al. (2021). Pet Owner's Expectations for Pet End-of-Life Support. Journal of Applied Animal Welfare Science.
- Lord, L. K., et al. (2018). The impact of pet loss on owner mental health. Anthrozoös.
- Wrobel, T. A., & Dye, A. L. (2003). Grief following the death of a pet: The role of social support. Anthrozoös.
- AVMA (2024). End-of-Life Care Guidelines and Client Support. avma.org
