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If you need immediate answers, here are a few questions that have come up frequently:

Frequently Asked Questions

Why is the Rainbow Box sent days after the euthanasia visit?

Grief often deepens days after the euthanasia, once the initial shock fades. Research shows that support during this phase can have the greatest emotional impact. The Rainbow Box arrives at that moment, providing quiet comfort when it's needed most.

How does the Rainbow Box fit into a busy veterinary workflow?

Everything is handled digitally: you upload paw prints, signatures, and a message using a guided tool. We compile, print, assemble, and ship the box directly to your client. Customizing a box takes less than two minutes, saving your team hours every week.

How does client aftercare benefit my practice?

Providing support after euthanasia strengthens client relationships and sets your care apart. It fosters trust, loyalty, and positive word-of-mouth — and addresses a care gap that’s well documented in veterinary research.

Why focus on client aftercare when my role is patient-focused?

Pet loss affects the entire family. Supporting grieving owners is an extension of your care for the animal. When families feel seen and supported, it reflects powerfully on your practice and your values.

Is this just a fancier sympathy card?

The Rainbow Box includes paw prints, a printed sympathy card, keepsakes, and more — but it's not just a gesture at goodbye. It's a carefully timed, deeply personal act of compassion that families remember. And it’s seamlessly branded to reflect your clinic’s values.

Can individual pet owners buy the Rainbow Box?

No. The Rainbow Box is available only through veterinary and euthanasia professionals. This ensures it remains a trusted part of your clinic's aftercare support.

How does this help new mobile or home euthanasia services stand out?

Client aftercare is often overlooked. Offering something thoughtful and professional like the Rainbow Box shows that your service is not only kind, but complete — and that care doesn’t end at the door.

Sources & Supporting Research

  • Adams, C. L., et al. (2020). Client perspectives on veterinary euthanasia. Journal of Veterinary Medical Education.
  • Hargrave, C., et al. (2021). Pet Owner's Expectations for Pet End-of-Life Support. Journal of Applied Animal Welfare Science.
  • Lord, L. K., et al. (2018). The impact of pet loss on owner mental health. Anthrozoös.
  • Wrobel, T. A., & Dye, A. L. (2003). Grief following the death of a pet: The role of social support. Anthrozoös.
  • AVMA (2024). End-of-Life Care Guidelines and Client Support. avma.org

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