✍️ Need help crafting your card message?

 

We know how hard it can be to find the right words in a moment of grief.

Here’s a collection of message ideas that others have used to honor a beloved pet.
Feel free to copy, combine, and adapt anything that feels right to you. A few words from the heart are often enough.

 

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💌 Opening Lines

  • Dear [Pet Owner], we were all deeply saddened to hear about the passing of [Buddy].

  • Dear [Pet Owner], when you receive this message, your beloved [Buddy] is already in a place where no pain exists.

  • [Pet Owner], we hope you find comfort knowing how loved [Buddy] was.

🐾 Simple & Sincere Messages

  • We are so sorry for your loss of [Buddy].

  • [Buddy] will always be with you because [he/she] was so deeply loved.

  • [He/She] was a special soul, and we know [he/she] will be missed.

  • Please know that our thoughts are with you during this difficult time.

  • Wishing you comfort in the memories you shared and strength in the days ahead.

❤️ Emotional & Reflective Messages

  • We know [his/her] time was much too short, but we’re grateful [he/she] spent it with such a loving family.

  • [He/She] was not just a pet, but a true companion, and we’ll never forget [him/her].

  • Thank you for allowing us to care for [him/her] — it truly was our honor.

  • Know that we’re here if you need a shoulder to lean on.

🌈 Words of Comfort & Remembrance

  • “How lucky I am to have something that makes saying goodbye so hard.” — Winnie the Pooh

  • “Let us not say with sadness that they have left us behind, but rather with gentle gratitude that they once were with us.”

  • We hope you find comfort in knowing you will be reunited one day, never to be apart again.

  • As you navigate the path of grief, try to hold onto the love that remains.

  • We know you’ll see each other again on the other side of the Rainbow Bridge.

🐶 From Our Team — We’ll Miss [Buddy], Too

  • [Buddy] was a favorite around here — we’ll all miss [his/her] sweet presence.

  • We all loved [Buddy], and it was a joy to care for [him/her] over the years.

  • [He/She] always made us smile — the clinic feels a little emptier without [him/her].

  • Please know that [Buddy] touched not just your life, but ours as well.

  • Caring for [Buddy] was an honor — we’re grieving alongside you.

  • We’ll never forget [Buddy]’s [wiggle, purr, nose boop — insert personal memory if known].

  • [He/She] was such a special part of our clinic family. We'll miss [him/her] dearly.


FAQ

Why is the Rainbow Box sent days after the euthanasia visit?

Grief often deepens days after the euthanasia, once the initial shock fades. Research shows that support during this phase can have the greatest emotional impact. The Rainbow Box arrives at that moment, providing quiet comfort when it's needed most.

How does the Rainbow Box fit into a busy veterinary workflow?

Everything is handled digitally: you upload paw prints, signatures, and a message using a guided tool. We compile, print, assemble, and ship the box directly to your client. Customizing a box takes less than two minutes, saving your team hours every week.

How does client aftercare benefit my practice?

Providing support after euthanasia strengthens client relationships and sets your care apart. It fosters trust, loyalty, and positive word-of-mouth — and addresses a care gap that’s well documented in veterinary research.

Why focus on client aftercare when my role is patient-focused?

Pet loss affects the entire family. Supporting grieving owners is an extension of your care for the animal. When families feel seen and supported, it reflects powerfully on your practice and your values.

Is this just a fancier sympathy card?

The Rainbow Box includes paw prints, a printed sympathy card, keepsakes, and more — but it's not just a gesture at goodbye. It's a carefully timed, deeply personal act of compassion that families remember. And it’s seamlessly branded to reflect your clinic’s values.

Can individual pet owners buy the Rainbow Box?

No. The Rainbow Box is available only through veterinary and euthanasia professionals. This ensures it remains a trusted part of your clinic's aftercare support.

How does this help new mobile or home euthanasia services stand out?

Client aftercare is often overlooked. Offering something thoughtful and professional like the Rainbow Box shows that your service is not only kind, but complete — and that care doesn’t end at the do

Sources & Supporting Research

Adams, C. L., et al. (2020). Client perspectives on veterinary euthanasia. Journal of Veterinary Medical Education.

  • Hargrave, C., et al. (2021). Pet Owner's Expectations for Pet End-of-Life Support. Journal of Applied Animal Welfare Science.
  • Lord, L. K., et al. (2018). The impact of pet loss on owner mental health. Anthrozoös.
  • Wrobel, T. A., & Dye, A. L. (2003). Grief following the death of a pet: The role of social support. Anthrozoös.
  • AVMA (2024). End-of-Life Care Guidelines and Client Support. avma.org