In the beginning there was.... an idea.

In the beginning there was.... an idea.

Starting a new business from scratch, completely bootstrapped, in a new industry is both challenging and exciting—it always has been and always will be.

But in this case, it’s more than just a business. It’s something I deeply care about because I have been there myself.

When our dog started to show signs of aging and the first scary warning signs appeared, we were determined to fight. But at some point, you realize that while you can fight diseases, you can’t fight death. Eventually, you have to face it.

Luckily for us, we still had some years of good quality time with our dog, and we made the best out of it. This dog was spoiled with all the attention and affection we could give, and we did everything to make his pain bearable and his life interesting and worth living. We also found a vet we trusted to help us make the right decision when the time came to face the inevitable.

What we were not prepared for was the time after.

Our dog, with his big personality, left an abyss of a void in our lives.

When we created the Rainbow Box, we knew it could not perform magic, but it was a bridge. It softens the blow of loss and is an essential first step in starting the healing process, transforming pain and loss into memories to cherish.

What I did not realize was how much it actually meant for the vet and the entire team. They feel helpless, too, when they send you home with just a leash and a collar. They feel this can't be the end.

So, for them, it's a big relief to know that the Rainbow Box is arriving in a few days and will provide so much comfort.

It provides tremendous joy and satisfaction when I put all the elements together, engrave and personalize it, and send it on its way to a pet owner who really needs it. I am eternally grateful for being given this opportunity.

Since I started back in January this year, I have completed over 200 visits to veterinary clinics in and around Atlanta, and I was overwhelmed by the positive feedback I received. Still, only a few have decided to adopt the Rainbow Box and started to embrace this opportunity for their clinic. But those have been so happy with their decision and are coming back for more.

These are the innovators and the early adopters in Metro Atlanta. The first 10-15% who took the plunge and never looked back.

I am now tackling the next stage: the early majority, those who are still 'on the fence' but can already see why this is a good next step for them.
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